We build visibility and meaningful connections through public relations, education, media and events.
Launches, conversations and rooms full of people.
A few moments from our portfolio.
Every project starts with getting to know your brand and the people you want to reach.
Founded by Toni Abou Ghazale in 2013, The Agenda is an independent marketing and PR agency. Our work brings together public relations, media strategy and event planning across physical and digital channels.
From Beirut’s retail and hospitality scene to projects in Egypt, London and Kuwait, we build on long-standing relationships and an understanding of each brand’s audience.
Across luxury, beauty, retail and hospitality.
Different worlds, lasting relationships.
From the first conversation to the final detail,
we shape the work around your brand.
PR strategy, media plans and relationships that connect your brand with the right audiences.
Press previews, store openings, launches and celebrations, planned from concept to on-site coordination.
A considered digital presence that carries your brand’s voice into everyday conversations.
Practical sessions for teams and professionals, drawing on experience in luxury marketing, media and events.
Toni Abou Ghazale founded The Agenda in 2013 and built it from the ground up into a go-to name for luxury PR and events across Beirut, Dubai, Egypt, London and Kuwait. His work brings together media relations, influencer partnerships and event design, with a close understanding of each brand’s identity and audience.
His craft was honed in Beirut, where he learned that true elegance lives in the details and the discipline, and refined in Paris, studying the language of luxury marketing at Istituto Marangoni. An early chapter at Chanel Beirut helped shape his eye for presentation and precision.
Trilingual in Arabic, French and English.
2013 to Present
The Agenda · International
Conceived and executed high-profile campaigns for 27+ luxury and premium brands across five markets: full-scope PR, media relations, influencer partnerships, event design and digital activation.
2019 to 2020
Al Aan TV · Dubai
On-air presenter for a leading pan-Arab network, bringing luxury and lifestyle expertise to a regional audience.
2010 to 2011
Chanel · Flagship Store, Beirut
First professional chapter at the house of Chanel, an intimate understanding of how the world's most iconic luxury brand operates at retail.
Let’s make it happen!